Marketing & Product Development
Establishing the voice of the customer within your organization is critical. Velerity begins every market strategy and product development initiative by talking to potential customers. The process begins by establishing the market research objectives, characterizing the market frame, establishing and testing questions and questionnaires, implementing the research in phases, organizing the results, identifying key learnings. Market research is a continuous process through any product's life cycle. In any product development process is the continuous effort to move the product into customer's hands, proving out all aspects of the product offering, encompassing, at a minimum, pricing, features and functionality, performance, durability, customer acceptance, value proposition, distribution, and positioning.